This analysis is in support of improving my ability to perform editing in service of generating user engagement and minimizing what we used to call ‘bounce rates’ but the concept applies I suppose to videos or podcasts all the same. Note to self, learn the new metric/analytic lingo, if there is any.
But ideally, tweaking our content with saavy, editorial decisions will go a long way to improve our ability to offer better products to future clients as we roll out the various dimenisions of the 2020 plan.
Analyzing the anatomy of the first minute of the video there are 10 camera angels used. And 25-30 things happen, from cuts to multiple layered stories unfolding.
Story 1 is the “answer”. It is, “the truth, and more valuable than subscribers, or money.” Somehow subscribers are, in this universe, the higher priority than actual money. He introduces us to some deteriorating old books, and hyperbolic statements about their meaning and worth. The book falls apart because it’s a garbage prop. It’s a visual acknowledgement about how clumsy and awkward this opener is and it relieves the tension for us viewing it to have to feel like we need to buy what he’s selling. It is because he breaks the illusion he’s trying to create with a sigh and a few rough cuts and then the realization that he’s gotten way, way too far ahead of himself he transitions into the next section.
It’s been 12 seconds.
Story 2 Is the MacGuffin. It’s a physical Time Machine that requires building in the storage locker 3 months earlier. It is in fact, as revealed later, part of an art installation he’s building for Burning Man.
Story 3 Is the trip to Burning Man that contains a sub-story of him having 3 minutes to get across town on a skateboard. It interrupts story 2, but most of the video will be about the practical things to make Story 2 work in support of the initial mystery of Story 1.
And it’s the suspense of the lead-in with Story 3 that takes us past the 1 minute mark and into what I assume is the rest of the video proper. It leads into a montage featuring the song Power of Love by Huey Lewis that was featured in back to the Future, supporting his theme. And also, I suspect timing his video.
As I’ve charted every camera change or action happening in this video, about 30 things occur within the span of one minute. On aveage, one thing every two seconds.
The first minute is incredibly dense and as he enters into the phases of the story. Securing funding for the project and his strategy for doing so. Overcoming problems, I’m sure, later, and then getting to Burning Man will help him tie all three pieces of the story together, which answers the question: What does MAKE ART NOW value so much that it “fills his bucket.”
I the viewer want to know the relationship between his Time Machine art installation and this passion of his.
Andrew the writer wants to know how he told this story in the first place.